News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  Walmart’s Ad Business Sees 28% Growth Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  Warner Brothers’ Max Arrives in Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [...]

News in brief: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips DOJ to Force Chrome Spin-off? The US Department [...]

News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [...]

The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology. As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a phenomenon in nature called carcinisation. Essentially, [...]