In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we delve into this critical question, probing the complex relationship [...]

On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada  The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [...]

This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations  TikTok made waves in this week’s digest news. Firstly, Taylor Swift made a return to [...]

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  In a move which makes us feel like we are rewinding to the past, Disney is reportedly planning [...]

On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI  Following in the footsteps of the EU earlier this year, the UK has started drafting regulations for the most powerful AI models. Policy [...]