ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage; Outbrain bringt Automatic Yield an den Start; und Deutschland unter den wichtigsten Ad Spend-Wachstumsmärkten. SpotX stellt Infrastruktur für gutefrage Videospezialist SpotX will in [...]

The growing trend of muted mobile video consumption means advertisers need to rethink how to engage with their consumers silently. Short of revamping the entire mobile video creative process, how can advertisers connect with their audiences through mobile video ads, [...]

Digital consumers are mobile consumers. Gone are the days when digital marketing needed to incorporate mobile into plans. Now, digital marketing must be led by mobile strategy, as that’s the go-to device for modern consumers. This was a point of [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for [...]

Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and [...]

Developments in OOH mean that it has the potential to truly deliver on the promise of programmatic. OOH is on a programmatic journey and needs the support of the industry to ensure the destination is reached successfully. Cadi Jones (pictured below), [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile’s hierarchy of needs; Demands of the tech-savvy; Guidelines driving [...]

They may be small in size, but the Nordic markets pack a punch when it comes to their digital savvy, relative to other European markets. Their size makes them agile when it comes to digital advertising and technology, with advertisers [...]

Today (29 March) ExchangeWire have announced the appointment of Diane Harding (pictured) as US head of content. Harding joins the growing ExchangeWire team as the first US-based hire, reinforcing ExchangeWire's international growth trajectory. Harding's appointment continues ExchangeWire's approach of hiring talent from within [...]

ExchangeWire speak with advertising veteran, and Captify COO, Vincent Potier about his take on ad tech in 2017; the industry opportunities that exist for behavioural targeting; and how we can learn from our friends across borders. ExchangeWire: What are the core topics [...]