In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities. At the heart [...]

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John Tigg, EVP, global client partnerships at Yieldmo, outlines the five key ingredients [...]

On today’s news digest: Nvidia Reveals Latest AI Chip; Meta Offers to Reduce Subscription Fees Under EU Privacy Review; YouTube Now Requiring Realistic AI Content Disclosure   On Monday, Nvidia revealed its latest AI chip, the Blackwell B200 GPU. Named the world’s [...]

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

On today’s ExchangeWire digest: Apple in Talks to Build Google’s Gemini Search Engine into iPhone; xAI Open Sources Grok; LinkedIn Plans to Introduce Gaming  Apple is reportedly in active negotiations to license Google’s Gemini AI models and build the AI search [...]

On today’s ExchangeWire digest: India’s Antitrust Regulator To Investigate Google; TikTok US Sales Hit Record Figures in 2023; OpenAI Signs Partnerships with El País and Le Monde  In the antitrust ambit, India’s antitrust body has ordered an investigation into Google’s app [...]

This week on The Stack: US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act  Industry attention has been on TikTok this week, as the US passes a [...]

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

On today’s ExchangeWire news digest: US Passes Bill Forcing ByteDance to Divest TikTok or Face Ban; EU Approves World’s First AI Law; Spotify to Launch Music Videos  On Wednesday, the US House of Representatives passed the bill which will see TikTok [...]