Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals
ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. Publishers are concerned about the sharp decline in referral traffic from [...]
Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond
"If curation is the answer, then what is the question?" In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. [...]
Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
On today’s ExchangeWire digest: Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features… Misleading consumers with unintentional greenwashing is a significant concern for many, with data from Ivalua indicating [...]
Be A Bear's Max Maharajh on the Cookieless Landscape, ASA Ad Censorship & the Future of GPTs
Be A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce. This week's stories covered Google's Chrome cookie deprecation, the ASA's ad censorship, OpenAI's [...]
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