This week, on The Stack: TikTok May Face US Ban; Google & TikTok Make Updates to Comply with Digital Markets Act; Retail Sales Dip  TikTok dominated news about social platforms this week. If passed, a newly proposed bill in the US [...]

On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers  National security concerns in the US have led to the introduction of a [...]

In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

On today’s ExchangeWire digest: Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest in OpenAI  With the final compliance deadline of the EU’s Digital Markets Act coming into effect on 7th March, Google has [...]

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

On today’s ExchangeWire news digest: EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with MediaSmart for Scam Advertising Awareness Campaign   EU antitrust regulators have hit Apple with a fine of €1.8bn (£1.5bn), following their [...]

In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead. What are the key industry [...]

On today’s ExchangeWire digest: Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI  Disney has announced a USD$8.5bn (£6.2bn) deal to merge its India business with Reliance Industries, an Indian multinational conglomerate. The merger will create the [...]