Forest’s Jamie Richards on Performance Marketing and Ad Tech For Good
In this video interview Jamie Richards, head of commercial at Forest, joins John Still for a discussion focused on marketing and sustainability. Jamie expands on: Using ad tech for good Gamifying the e-bike system Performance marketing Getting targeted with users
Breakthrough Media Product for Brands: Data-Driven and Built for Purpose
EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]
CTV, Targeting, and Sustainability - Europe 2023–2024
As the deprecation of the third-party cookie looms, the proportion of campaigns run via CTV across Europe is set to increase substantially, while brands and agencies alike lean more into curated media buys. The market is also recognising the importance of [...]
Planet Sport's George Odysseos on X-WWE, Google AI, and UK streaming
In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, [...]
From Clicks to Cart: The Rise of Social Commerce in APAC
We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]
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