A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]

Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem. How can the industry maintain a privacy-first approach, [...]

In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]

In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Is this the year of retail media? In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [...]