November's Ad Industry Financials - Publishers
Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [...]
Measuring the Value of Premium and Trust
We generally agree that advertising in premium, trusted environments is crucial to building a strong brand, but in a time where delivery and performance metrics become ever more important - how do we quantify this value? And are current measurement [...]
Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media
On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media… Sam Altman reinstated at OpenAI Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]
Is Attention the Sustainable Solution?
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]
How to Harness Attention Metrics to Maximise Business Outcomes
The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]
Meaningful Mobile Metrics
Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]
X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool
In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool… X sues watchdog group Media Matters Following accounts reporting brands' ads on X appearing alongside extremist [...]
Attention & Outcomes: Finding and Delivering Optimal Attention for your Brand
At ExchangeWire's recent Attention Live event, Playground XYZ's Ben Dimond discussed the importance of delivering the best attention for your brand, and understanding how to use attention to optimise your media planning. Speaker • Ben Dimond, Global Head of Commercial, [...]
Scaling Attention with IAS & Lumen
At ExchangeWire's recent Attention Live event, Emma Jowett, VP of Sales, Northern Europe IAS and Mike Follett, Managing Director, Lumen took the stage to discuss how attention drives outcomes in advertising, and how their companies have partnered. Speakers • Mike [...]
Commerce Media: Advertising's New Playground?
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]
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