UK Video Sector Grew 10% in 2023; Amazon Launching Video Prime Ads at $30 CPMs; Twitch to Cut 35% of Workforce
On today’s ExchangeWire digest: UK Video Sector Grew 10% in 2023; Amazon Launching Video Prime Ads at $30 CPMs; Twitch to Cut 35% of Workforce... The value of the UK video, games, and music markets increased for the eleventh successive year [...]
Digital Advertising in 2024: Who’s in Charge?
In a rapidly evolving, increasingly complex, and highly competitive industry, who really holds the reins of power? As the landscape shifts, the question arises: Who bears the responsibility for molding the future of digital advertising? In this special episode, Karan Singh [...]
63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”
On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]
Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China
On today’s ExchangeWire digest: Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China… Consumers spent a tremendous USD $222.1bn (£174.6bn) on online shopping during the recent holiday season (1st November to [...]
ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations
On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations… As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]
ExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing Tax Reporting
It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video streaming service; New [...]
Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video
This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [...]
Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings
On today’s ExchangeWire digest: Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings... Following a ruinous series of events in 2023, X has [...]
Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit
On today’s ExchangeWire digest: Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit… As we welcome in the New Year, changes are afoot. Last week, Amazon announced it will be introducing ads to [...]
Predictions 2024: Social
From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [...]
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