Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including the unveiling of the ATS London agenda, Rocket Fuel's turbulent week, the latest public spat in ad tech between TubeMogul and Turn, as well as [...]

This year will see the fifth ATS London, ExchangeWire's flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue – Queen Elizabeth Hall, Southbank – and as always the event remains strictly NO PAY-TO-PLAY. The main [...]

The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as establishing a pan-European Programmatic Trading Task Force. In this piece Mike Peralta, AudienceScience, CEO, shares his [...]

UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as well as more sophisticated forms of prospecting, as research reveals the public are beginning to place an increasing emphasis on [...]

John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including RTL's purchase of a majority stake in SpotXchange, AOL and Havas' programmatic deal and the IAB's attempt to clarify terms on programmatic.

There is a feeding frenzy going on in the online video tech space at the moment - with big media business looking to shore up their programmatic video tech as brand money shifts into the data-driven online video market. [...]

The European ad tech scene has never been in ruder health, with the trade press littered with news of funding rounds for start-ups here, yet the ‘European Google’ remains elusive and ad tech firms born and raised in Europe are [...]