News in brief: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes   UK Ad Spend Rose 10% in Q3 2024;  UK Ad Spend rose 9.7% in the [...]

What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry.  Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [...]

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained? Journalist Mark Smith takes a look… The unpredictability of the industry’s immediate course was outlined in dramatic fashion only [...]

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool  European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...]

News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...]

News in brief: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports CMA Launches Mobile Investigation into Apple and Google The UK’s Competition and Markets Authority (CMA) has launched strategic market status [...]

Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion  News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]