In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

On today’s ExchangeWire digest: Microsoft hires Sam Altman, former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team.  Microsoft hires Sam Altman, former OpenAI CEO  At the end of last week, Sam Altman, former CEO of OpenAI was [...]

In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts  The Guardian launches new cookie-free ad solution  At its Upfronts presentation last week, UK newspaper The Guardian [...]

This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has been a big one in terms of crackdowns and their defiances. YouTube announced a crackdown on the use of AI-generated videos [...]

Welcome to the first in our quartet of quarterly articles assessing the state of play of the industry, through its array of publicly-listed companies. First out of the block were the big tech companies and social platforms, namely Amazon, Apple, [...]

In today’s ExchangeWire digest, Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads  Meta challenges EU’s digital rules  Meta is the first company to publicly challenge the EU’s Digital Markets Act. Within the [...]

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]