In today’s ExchangeWire digest: Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos…  Google sends 36% of Safari ad revenue to Apple  According to an expert testifying on behalf of Google, the [...]

In today’s ExchangeWire digest: Crypto scams surge 23% in 2023; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket.  Crypto scams surge 23%   According to Lloyds Bank, crypto investment scams among their customers have risen by 23%. The [...]

Richard Ottoy, general manager EMEA at Sharethrough, explores how the attention challenge is evolving, touching on which ads capture consumers' attention best and which metrics are currently available to measure it, as well as industry developments surrounding attention. How has [...]

On Today’s ExchangeWire digest: Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime… Social platforms told to stop suggesting children as friends  In accordance with the Online [...]

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [...]

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers. Programmatic advertising stands out as a vital digital asset within [...]

Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad Tech Personality of the Year. The Wires Ad Tech Personality of the Year is one of the most coveted awards in [...]