The Wires 2024: Entries Now Open
The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad tech and martech, the ceremony [...]
Faire's Charlotte Broadbent on B2B Retail's Digital Future, and Values-based Shopping
In this video interview Charlotte Broadbent, general manager at Faire, joins John Still to discuss digital commerce in the retail landscape. She expands on: How the online retail industry can empower smaller enterprises The importance of a transparent supply chain The increasing [...]
'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code
On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code Fast-forward to the second quarter of the year and the UK streaming scene will [...]
Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader
On today’s ExchangeWire digest: Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader Big tech is reporting big, big profits. Meta shared a solid performance report for Q4 2023, posting a 25% year-on-year [...]
Jungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal Space
ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, [...]
The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises
This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]
Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future. Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach [...]
MadTech Podcast Special: ExchangeWire's Industry Review 2024
ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John [...]
80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise
On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise Almost 80% of consumer respondents would prefer to see more ads over having to pay [...]
Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models
On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]
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