Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max  UN publishes digital regulation guidelines  The UN has announced guidelines to tackle digital [...]

On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear.  OpenAI chatbot to be trained on new information  The OpenAI chatbot will be trained on information up to [...]

Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]

In today’s ExchangeWire digest: Tech giants funnel billions into cloud capacity for AI push; Elon Musk releases AI chatbot ‘Grok’; Google Play update shows security of apps. Tech giants funnel billions into cloud capacity for AI push  The big tech players dominating [...]

In today’s ExchangeWire’s news digest: The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features.  The AI Summit outcome  Last week, an AI summit was held in the UK to discuss AI related risks and possible [...]

This week: Google and Match resolve antitrust claim; Meta to launch ad-free paid subscription plans; AI concerns to be addressed at UK AI summit…  As we settle into November, we’ve seen a couple of the biggest legal cases in the advertising [...]