Navigating The Changing Data Landscape - Steer Your Way To Success
With the cookieless world on the horizon, how can brands continue to connect with their potential customers online in a privacy-centric way? At ATS Singapore 2023, Eyeota co-founder Kristina Prokop, discusses how marketers can use innovative and privacy-centric tactics to [...]
Seedtag's Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [...]
Digital Turbine's James Rogers on Harnessing the Power of In-Game Advertising
In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities. In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the [...]
TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working
In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]
ExchangeWire on Google's Privacy Sandbox, Antitrust, and FAST
On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]
The Stack: Google Rolls Out Demand Gen, TikTok Says it has Taken Action to Reduce Misinformation
This week: Google's AI-powered Demand Gen becomes available to advertisers, TikTok responds to calls from the EU to tackle misinformation... Google Ads begins roll out of Demand Gen Google Ads has initiated a global roll out of its new AI-powered tool, Demand Gen... TikTok [...]
IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises
The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]
The Four P's of Advertising in the Digital Age
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]
AI Start-Up Baichuan Secures USD$300m; Amazon Announces Expansion to South Africa
In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]
Publica by IAS's Chris Mottershead on the data-driven TV marketplace across APAC
Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region. In this Voxpop, Rachel and [...]
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