Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]

On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]

On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]

On today’s ExchangeWire digest: Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership… On Monday, news broke that Sony has called off the USD$10bn (£7.8bn) merger between its India unit and Zee [...]

On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]

On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot  It has been a big week of news for big tech. The UK government is planning further regulation of large tech [...]

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014.  Just over a quarter of panelists saw total marketing budgets [...]

On today’s ExchangeWire digest: Advertisers Turning Away from Linear TV Quicker than Viewers; Australia to Further Regulate AI; Supreme Court Rejects Epic vs Apple Antitrust Case…  Advertisers are turning away from linear TV quicker than viewers are, shows WARC’s latest research [...]