Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]

With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [...]

In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [...]

This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard... Lazada waives fees for businesses in Indonesia Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce... Microsoft-Activision approved in UK The UK's Competition and Markets [...]

“CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly, as the ad industry hurtles towards cookie deprecation, the revival of contextual advertising has only gained momentum. This year, global [...]

In today's ExchangeWire news digest: Klarna reveals a new shopping feature powered by AI; TikTok faces legal action in Utah; and RepubliK raises USD$6m ($4.8m) in a seed funding round. Klarna releases new AI-powered shopping tool Buy-now-pay-later firm, Klarna, is releasing a [...]

Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]