Tech Trends Shaping the Future of Advertising
Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]
BBC to Launch FAST Channels via Amazon Freevee; Germany's FCO Warns AI Could Bolster Big Tech
In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [...]
Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine
In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]
The Wires: Public Voting Opens for Ad Tech Rising Star and Personality of the Year 2023
Public voting is now open for two of the most anticipated accolades: the Ad Tech Personality of the Year 2023 and Ad Tech Rising Star 2023 awards. The top 10 nominees for each category will be announced on Friday, October [...]
Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers. In this session, Dinesen outlines: The challenges that the pivot [...]
Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot
In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]
Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban
In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [...]
Sustainability in Advertising - JAPAC 2023
Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according to a new research report, Sustainability in Advertising - JAPAC 2023, published today [...]
The Future of Ad Tech is Curated, According to Audigent's Drew Stein
In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem. Stein talks about: The evolution of curation, [...]
Popular Tradertalks
Latest Posts
-
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024 -
The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase -
2025 Predictions: OOH, DOOH, and Beyond -
CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions -
What is the Future of Brand Safety on Meta's Platforms?
Follow ExchangeWire