Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers
In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a multitude of benefits [...]
In this DeepDive, in association with JCDecaux, we hear about the power [...]
Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards
News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with [...]
Looking to Industry Review 2025: Defining Key Pillars
In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report. They discuss the key industry issues surrounding each pillar, expanding on why they are important for [...]
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