The Stack: Spotify to Launch Video Ads on Roku; Meta Considers Ad-Free Tier in EU
This week: Spotify prepares to launch video ads through Roku, Meta contemplates offering EU users ad-free access to social platforms... Spotify to bring video ads to Roku app Spotify and Roku have announced the roll-out of video ads to Spotify’s app on Roku... Disney [...]
Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech
We investigate the hottest new metric on the ad tech block - attention. In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]
The Case for In-Game Advertising: A Perfect Storm
Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [...]
AI Proliferating Disinformation Online, Reports Freedom on the Net; WPP Partners with Shopify
In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance. Report [...]
Need to Know: How Machine Learning is Transforming Ad Targeting
An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [...]
From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns
Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [...]
GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe
In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [...]
VOGUE Singapore's Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC's Ad Market
"As a publisher, contextual content and native storytelling is crucial. We're trying to tell a story through the voice of VOGUE Singapore, and also trying to promote brands through this same voice." In this exclusive VoxPop, group commercial director at VOGUE [...]
TraderTalk TV: Zeotap's Matt Bennathan Looks at Activation Alternatives
"We shouldn't be talking so much about cookies, we should be talking about outcomes and use cases." In this episode of TraderTalk TV, Matt Bennathan discusses the phasing out of cookies in both social and programmatic advertising sectors. Bennathan elaborates that [...]
Disney Plus to Restrict Password Sharing; Norway Calls for Extension to Ban on Meta's Ad Targeting Practices
In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [...]
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