Thomas Promny is Co-Founder of German yield optimizer, RevenueMax. Here Promny discusses the company's offering, the development of the German RTB market, and some of the supply-side concerns and opportunities around impression-level buying in Germany. Can you give some overview [...]

AdX remains the leading RTB marketplace in Europe - as the sheer volume of long tail GDN publishers continues to make it the largest RTB buying point in the region. Here Laurnet Cordier, Google's EMEA Director for ad exchange [...]

The OpenX exchange offering in the APAC region is very much based around local partnerships. Here Jason Fairchild, Chief Revenue Officer at OpenX, discusses the Dentsu-cci deal and the potential for further growth in the region's exchange marketplace. [...]

Emily Steel's story yesterday about the growth in the US upfront tv ad market confirmed that brand is still big on TV - despite the changing media habits of the general populace. It reigns supreme in ad land. [...]

Recently ExchangeWire asked a number of leading and emerging ad network players the following series of questions to get their perspective on the changing European display landscape: “There’s been a lot of debate around how ad networks can work with the [...]

I wrote a piece recently entitled "The Life & Death Of The Ad Network". I argued that the rise of real-time ad trading would fundamentally change the way ad nets currently do business - but concluded that the ad [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's exchange strategy in [...]

Attribution is absolutely critical to the sustainability of the display market. It underpins everything we do in the industry. Implementing an attribution model that rewards all touch points en route to conversion is a difficult and costly process. [...]

It's all coming to a head as we inch towards "cookie directive" day. Self-regulation is now seen as key to preserving a sane approach to third party cookie tracking, as individual countries look to pass the directive into law. [...]