» The opening of a dedicated data centre by Appnexus is kind of old news, as the data centre in Holland has been active for the past two months. But you have to still applaud Appnexus for having the [...]

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive and well. Its present model might be getting battered from increased DSP spend but it’s evolving to meet the [...]

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does put up a post, it is essential reading for everyone in our space. The topic of his recent [...]

The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK, and Europe - and are still making lots of money (Vegas, anyone?). But the arrival of DSPs and [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]

Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody in our industry knows how big the ad net market actually is. Apart for the finger-in-the-wind estimation carried out by [...]

Display advertising is still getting short-changed when it comes to proper allocation of advertising spend. Some say it's the metrics - should we really be so obsessed with CTRs. Some say it's the rubbish creatives that populate standard [...]

Fresh from its recent and relatively successful IPO, MediaMind brought its road show to London this week to give media buyers a teaser of what to expect from the company in the coming months. The half-day event was a [...]

RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot of coverage in the mainstream trade press there. We might be lagging six-to-twelve months behind the US, but there are signs [...]

The agenda has now been finalised for the Ad Trading Summit 2010 on Thursday, September 23. Please see the details below. Registration for the event will commence at 12pm, with the event scheduled to start at 12.45pm. Lunch will be [...]