There's again been some interesting numbers eminating from Google this week, as it releases DFA's 2009 EMEA ad data to the industry. The headline grabbers include: a correlation between ad size and performance; declining CTRs as advertiser look to [...]

» An app developer broke ranks last week to tell of his big iAd bonanza payout - a cool $147 eCPM. There's been some subsequent analysis by industry insiders. There is a particularly good break down of the [...]

I love the data Google Ad Planner released this week on the top 1000 sites globally. The most vistied site globally is still Facebook with over 540 million uniques users per month. Yahoo takes the second spot for [...]

The EU cookie directive still dangles perilously above the heads of the Euorpean online advertising industry. But you'll be glad to know that sensible heads seem to be prevailing over at the ICO (Information Commissioner’s Office). The ICO [...]

There was a certain amount of surprise and incredulity in the European ad industry when Wunderloop announced its bankruptcy at the end of April. Wunderloop, unlike a lot of ad tech companies, had demonstrable technology. It had also [...]

There must be a lot of potential in the ad verification space because there's an awful lot of VC money flowing into this burgeoning area of display. A lot of companies in the US and in Europe active in [...]

nugg.ad, a leading European player in behavioural targetting, recently moved into the UK market. ExchangeWire spoke to Ajay Daved, nugg.ad UK & Ireland Sales Director, last week about the company's targetting technology, its committment to user privacy and the [...]

AudienceScience has agreed to buy Wunderloop for a reported eight figure sum. Wunderloop declared bankruptcy at the end of April due a to lack of funding. It is believed that Wunderloop has been actively seeking a buyer since [...]

Rupert Murdoch must have have deep pockets. Very deep pockets. Today is the first day ole Rupe gets to test out his theory that, yes, people are prepared to part with their money for news content. He's [...]

» Click Forensics has announced that it has raised an additional $6 million dollars in funding. It's total funding now stands at $21 million. One of the leading lights in the ad verification space, Click Forensics will look [...]