Rupert Murdoch must have have deep pockets. Very deep pockets. Today is the first day ole Rupe gets to test out his theory that, yes, people are prepared to part with their money for news content. He's [...]
» Click Forensics has announced that it has raised an additional $6 million dollars in funding. It's total funding now stands at $21 million. One of the leading lights in the ad verification space, Click Forensics will look [...]
The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on one billion euro - and remains the number one in Europe. ExchangeWire had a conversation with Mathias Pantke, [...]
» Dataxu released its market research newsletter, MarketPulse, this week. The main thrust of the research focused on campaign performance and the key drivers for success. Carried out over a thirty day period and across impressions for 19 [...]
I had a stab at estimating the size of the UK ad network market in a previous post. As ad nets are notoriously tight-lipped about revenue numbers, there was very little data to work with. And why should [...]
Japanese ecommerce behemoth, Rakuten, has acquired French-based PriceMinister.com for 200 million euro. PriceMinister is the number one ecommerce site in France with over 12 million registered users. This deal comes on the back of the purchase of Buy.com [...]
IAB Europe released its whitepaper on European brand advertising this week. It’s full of some interesting data on display advertising, and its effect on the entire purchase funnel. The report concentrates on a number of areas, including measurement, [...]
» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]
If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a mere two weeks in total. In a post yesterday, on his ReactionWheel blog, Jerry Neumann, discussed some of the [...]
Mary Meeker, Managing Director at Morgan Stanley, seems to always cause a stir with her high-level reports on internet trends. The latest is no different. Of course working at Morgan Stanley gives these reports an air of respectability [...]
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