Google's acquisition of Invite Media last week has signalled its intent to dominate the display space. It's building out an awesome automated infrastructure - but at what cost? Being a media seller and buyer en masse has inherent [...]

Glam announced yesterday that it intends to enter the ad server market. Glam Adapt is being touted by the company as the Ad Server 3.0 - moving display advertising beyond the click and measuring on engagement. They'd like [...]

I missed the Interact conference this year - but the feedback was as usual was very positive. As usual, there was lots of high-level debate on the state of European online advertising industry - with a lot of focus [...]

Apple announced this week that it has already secured $60 million dollars in iAd campaigns, with the likes of Nissan, Best Buy and Disney being some of the initial brands to try out the new mobile ad platform. Some [...]

I'll admit that I was wrong - very wrong. I didn't think Google would buy Invite Media because I was hearing strong rumours that Google was building in DSP capabilities (including RTB functionality) into DFA. But what can [...]

ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers to learn about and connect to ad networks in the US market. Publishers have the opportunity to anonymously [...]

Just when you thought it was safe to say that display was out of the woods along comes IAB Europe’s annual online advertising report to administer a dose of reality. The headline figures look reasonably healthy: search experienced double [...]

Nic Peters, Managing Director at Improve Digital, penned a piece yesterday for Imedia on why the cookie still matters. The post tackles the upcoming (and hated!) cookie directive, and the effect it will have on the digital media industry [...]

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners. The deal is said to be in excess of five million euro, and will give TIME Investor a minor [...]

Google released some new Doubleclick Ad Planner features today. The most interesting of the new features is the list on the top one thousand global websites by monthly unique traffic. To help media buyers run campaigns on these [...]