Industry Review 2024: Sustainability - time to take responsibility
ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]
Industry Review 2024: Can Gaming Reach its Potential?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]
Industry Review 2024: What's the Future of TV?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]
Industry Review 2024: Curation’s Time to Shine?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]
TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV
On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]
The Stack: Agencies Concerned about Transparency at Google; Indonesia Threatens to Ban Social Commerce
This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [...]
The Resurgence of Ad Networks: Why it’s Happening and What it Means for Advertisers
Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]
Industry Review 2024: Retail Media to Continue Stellar Rise?
ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. Retail media promises ‘eye-watering’ margins – will it continue to grow in 2024? In 2023, Retail Media rose to become a playing field [...]
the7stars' Patrick Dolan on OOH and Audio Advertising
In this latest ExchangeWire VoxPop, Patrick Dolan, activation director at the7stars, joins John Still to discuss two of the industry's biggest formats – out of home (OOH) and audio. In this VoxPop, Dolan elaborates on advertisers' growing interest in these two [...]
Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google
In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]
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