ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [...]

Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation. Artificial intelligence grabbed the headlines in 2023 as [...]

In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and [...]

With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [...]

In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more. How has the role of curation and identity evolved in [...]

Advertisers are searching for creative, innovative, and effective ways to leverage one of the largest global sporting events. In this exclusive byline, Amir Sharer, founder & CEO of BRAVE, outlines the opportunities the ICC World Cup presents to marketers, the untapped [...]

In today’s ExchangeWire news digest: Netflix announces Susan Rice's return to its board of directors; Instacart to target a drastically lower valuation ahead of IPO; and China is on track to remain the world’s leading e-commerce market. Susan Rice reappointed to [...]

ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re [...]