TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech
In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]
Benefits of Owned & Operated Portfolios in In-Game Advertising
In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers. Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]
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