In today's ExchangeWire news digest, we look at Instacart's filing for an IPO in New York, the launch of ChatGPT Enterprise, and the growth of streaming services. Instacart set for IPO Delivery company Instacart has reportedly filed  paperwork to go public on Friday. [...]

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]

Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]