R/GA’s Bayyina Black on ESG in Agency Selection, Authentic DEI, and Content Strategies
On this week's episode of The MadTech Podcast, Bayyina Black, global director, sustainability and impact at R/GA, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss the importance of ESG in the agency selection process, why authenticity [...]
Injecting Sustainability into Digital Advertising - Q&A with Greenbids
In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]
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