Quiet Storm's Rania Robinson on the Future of Creativity
In this ExchangeWire Voxpop, CEO and founder of Quiet Storm, Rania Robinson, joins ExchangeWire CEO Rachel Smith for a discussion about the intersection of technology and creativity. Robinson and Smith discuss how agencies can stay innovative as trends come and [...]
Bountiful Cow’s Adam Foley on xAI, Microsoft-Activision, and a Disney TV Sale
On this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition [...]
The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman
"If no-one notices your advertising, everything else is academic". - Bill Bernbach Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention [...]
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