In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]

In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation  Japan is reportedly [...]

In today's ExchangeWire news digest: long-standing DSP files for bankruptcy; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers. MediaMath files for bankruptcy protection One of ad tech's longest standing DSPs, [...]

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [...]

This week: research predicts an oncoming clash between AI firms and regulators, Criteo fined €40m (~£34.2m) in France...  Another tumultuous week for tech giants began with a report that firms developing AI could clash with regulators trying to control the nascent [...]

In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape. Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]