The Stack: Big Tech & Publishers Discuss Content Deals for AI; Twitter to Focus on Video, Commerce
This week: tech giants discuss landmark content deals with publishers, Twitter revamp focuses on video and commerce... A week of shake-ups and show downs began with reports that Google, Microsoft, Adobe, and OpenAI are talking with media outlets to secure landmark deals [...]
Nathalie Nahai on ‘Twitter 2.0’, AI and Creativity, and Social Media News Sources
On this week's episode of the MadTech Podcast, web psychologist and author Nathalie Nahai joins ExchangeWire editor Grace Dillon and research lead Mat Broughton to discuss Linda Yaccarino's ambition to build 'Twitter 2.0', the philosophical implications of AI on creativity, [...]
ExchangeWire Analysis: The ATS London 2023 Lowdown
For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends. So who did the great [...]
Captivate or Perish: Demystifying Attention in the Digital Era
In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Amid the rapid change the industry has recently experienced (and is continuing to navigate), attention has risen up [...]
Could Contextual be the Future of Digital Advertising?
On day one of ATS London 2023, an expert panel discussed how contextual advertising is evolving amidst the shift to privacy and the recent surge in AI and machine learning. As the deprecation of third-party cookies draws near and more stringent [...]
TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech
In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]
How Will We Take Back Control of Data?
First-party data is a brand’s most valuable asset. Yet challenges persist around how it is collected and used, notably a lack of trust among consumers alongside a greater expectation for more personalised experiences. How can advertisers take back control of [...]
ATS London 2023: A Closer Look At Some Standout Moments
On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]
Benefits of Owned & Operated Portfolios in In-Game Advertising
In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers. Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]
The Evolution of The Supply Chain
In this fireside chat on day one of ATS London 2023, Lisa Kalyuzhny, RVP, advertiser solutions, EMEA at PubMatic was joined by Ed Fanning, global head of partnerships, advertising and retail technology at GroupM. Together, Kalyuzhny and Fanning discussed the [...]
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