StackAdapt's Kevin Liang on the Power of Vertical-based Marketing
In our latest interview, Kevin Liang, senior director, solutions at StackAdapt, joins ExchangeWire COO Lindsay Rowntree to discuss the power of a vertical-based marketing approach. Tune in to hear Kevin's insights on: Why a vertical-based strategy is an attractive approach How brands [...]
Purple Goat’s Martyn Sibley on Improving Disability Representation in Advertising
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency. With the 2024 Paris Paralympics having just come to a close, we discuss [...]
Opti Digital's Olly Aulakh on Global Ad Tech Growth, Yelp vs Google and the Non-Cookieless Future
On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech. They look at the predicted growth of global [...]
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