Injecting Sustainability into Digital Advertising - Q&A with Greenbids
In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]
Purpose Disruptors' Jonathan Wise Shares His Vision for a Sustainable Ad Industry
"As the architects of desire, we in the ad industry shape what people believe to be important, and this has a consequence." Jonathan Wise, Co-Founder of Purpose Disruptors, discusses why there is no better time than now for the ad industry [...]
Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights
On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]
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