Curation for the Ad Tech Nation: An Overview
An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]
South Korea Tapped for Major E-Commerce Growth; Alphabet Slashes Robinhood Stake
In today's ExchangeWire news digest: the South Korean market is tapped for substantial e-commerce growth; Google-parent Alphabet dramatically reduces its stake in Robinhood Markets; and Disney is reportedly developing a new task force centred around AI. E-commerce to exceed USD$160bn in [...]
Paytm CEO Buys 10.3% in Ant Financial; BintanGo Leans into Live Commerce
In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]
Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending
In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and UK households shun linear TV in favour of digital. Google sued following Adalytics report Google has been hit with a proposed action [...]
The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit
This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]
ExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying Scibids
On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition [...]
The MadTech Sketch: How Commerce Media is Grabbing Ad Share
In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like. Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]
Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users
In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]
Global OOH Forecast to Surpass $40bn; DoubleVerify Buys Scibids for $125m
In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]
Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing. Together, Mubaiwa and Rowntree cover: How Spark Foundry keeps apace with technological changes How [...]
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