Digital Turbine's Mark Slade on the Untapped Potentials of Mobile Gaming
"Curating publisher and context-based audience groups is where we see the market going increasingly." VP of brand marketing and managing director of brand partnerships (UK, DE, FR) at Digital Turbine, Mark Slade, delves into the vast opportunities and challenges of mobile [...]
1-Year High for Roku Shares; Shopify Enhances Use of Generative AI
In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]
Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft
In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]
Hearing APAC Out: Key Audio Trends Shaping the Region
With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]
The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers
This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]
Mediahub’s Erfan Djazmi on AI Safety Promises, Indonesia’s New Crypto Exchange, and NFTs
On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editorial lead Mariam Ahmad and head of research Mat Broughton to discuss US AI leaders' safety commitments, Indonesia's new crypto exchange, the [...]
Leveraging Attention for Full-Funnel Marketing with DoubleVerify
In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops. How is attention currently [...]
X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI
In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]
Sound & Vision: The Intersection of Audio and Video
Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]
UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market
In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global expansion by entering the South Korean market; and new research finds that Smart TVs are becoming the central source of [...]
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