The MadTech Podcast Special: CTV as an Effective Marketing Environment
In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO at Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss CTV as an effective marketing environment. Together, Smith, [...]
The Stack: Meta Fined Record €1.2bn; TikTok Sues Montana
This week: Meta receives record fine in EU, TikTok sues the state of Montana... Another week of highs and lows for Meta began with news the tech giant was developing a new app to rival Twitter, with loose plans to launch [...]
Commerce Meets Web3 – What Happens Next?
It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]
Publica's James Wilhite on the Impact of OpenRTB Updates on CTV
In this episode of TraderTalk TV, James Wilhite, VP of Product at Publica, joins Ciarán O'Kane at the whiteboard to discuss how the new open RTB protocol will affect CTV. During the session, Wilhite explores: How server-side ad insertion (SSAI) works The [...]
ExchangeWire Industry Review 2023
Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters [...]
Anthropic Secures Funding; TikTok Sues Montana
In today’s ExchangeWire news digest: AI startup Anthropic has secured USD$450m in funding; TikTok has retaliated against Montana’s statewide ban with a federal lawsuit; and Warner Bros Discovery’s Max is now live. Google-backed Anthropic secures investment AI startup, Anthropic, has raised USD$450m [...]
Olha Paramonova on First-Party Data and How Brands Can Maximise Data Management Strategies
Olha Paramonova, VP, AdTech at Sigma Software Group, joins ExchangeWire's head of content John Still to discuss the growing prevalence of first-party data, how brands can make the most of data management strategies, what's in store for ATS London 2023. During [...]
TikTok Restructures E-Commerce Business; IOSCO Proposes Global Crypto Regulation
In today's ExchangeWire news digest: TikTok readjusts its e-commerce business in a bid to break out of Asia; the IOSCO reveals a proposed global approach to crypto regulation; and Twitter accuses Microsoft of inappropriately harvesting data from the platform. TikTok restructures [...]
The MadTech Podcast Special: Alkimi Exchange on Web3 in Media
In this special episode of The MadTech Podcast, Alkimi Exchange's COO, Adam Chorley, and CTO, Chandrasekhar Narayana, join ExchangeWire's research lead Mat Broughton to discuss Web3 in Media, diving into the latest Insights & Attitudes report. In this The MadTech Podcast [...]
EU Fines Meta Record €1.2bn; New Twitter CEO Reassures Top Ad Group
In today's ExchangeWire news digest: EU regulators fine Meta €1.2bn (~£1bn) for transferring Facebook users' data to the US; Linda Yaccarino's appointment as Twitter CEO reassures GroupM; and Shopee launches a new initiative to strengthen the protection of brands' IP. Meta [...]
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