Beeler.Tech’s Rob Beeler on Publishers in a Post-Cookie World
Rob Beeler, founder & CEO of Beeler.Tech, joins ExchangeWire's head of content John Still to discuss how publishers are adapting to the deprecation of cookies, the relationship between brands and publishers, and what's in store for ATS London 2023. During this [...]
The Stack: Microsoft-Activision Approved in EU; OpenAI Chief Appeals for AI Regulation
This week: EU regulators approve Microsoft’s purchase of Activision Blizzard, Open AI chief calls for regulation of AI... EU regulators broke step with the UK and US this week by approving the tie-up between Microsoft and gaming developer-publisher Activision-Blizzard, with potentially major ramifications for [...]
Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale
On this week's episode of The MadTech Podcast, Josh Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it [...]
Erfan Djazmi on Leveraging Attention Data to Drive Better Outcomes
Ahead of his appearance at ATS London, we were joined by Erfan Djazmi, Chief Digital Officer at MediaHub, to discuss the role attention data plays in optimising campaigns. "As consumers switch-off, zone out, skip ads and power through their newsfeeds [...]
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