Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]
Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain
In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]
The Stack: Bluesky Emerges as Twitter Rival, DeepMind and LinkedIn Co-Founders Launch Pi Chatbot
This week: Twitter rival Bluesky gains momentum, DeepMind and LinkedIn co-founders collaborate to launch AI chatbot... News this week centred around the return of tech royalty: former Twitter monarch Jack Dorsey made a new bid for the microblogging throne with the [...]
The Two Tiers of Retail Media
Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop into a two-tier system. Retail media is going to be huge. All online grocery platforms are building a strategy around how [...]
ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend
On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]
The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite
In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA, Magnite, details evolving television consumption habits in Spain, including a shift towards ad-supported streaming. How do attitudes towards ad-supported streaming in [...]
The Road to ATS Singapore: What's Shaping 2023?
As excitement builds for ATS Singapore 2023, ExchangeWire took to the road for an exclusive event for agencies, brands, and publishers. Chaired by ExchangeWire COO Lindsay Rowntree, our all-star panel give an insight into the APAC region's most pressing topics [...]
Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying
In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying. During the session, Wrightson delves into: How technical signals can enhance CTV targeting capabilties How to unite data to [...]
Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode
In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform [...]
The Big Picture: Measurement in CTV
CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]
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