In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

In today's ExchangeWire news digest: TikTok announces "Project Clover" in response to data privacy concerns in Europe; AI firms in China turn to third parties and cloud software to workaround US chip restrictions; and crypto bank Silvergate announces its closure. TikTok [...]

In our latest in-depth look at our Industry Review pillars, we look at what’s redefining the future of the media, marketing and ecommerce sectors. Will Web3, pdOOH or audio make waves? What’s the future of your area of the industry? Will [...]

In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]

ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]

By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]