In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]

In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]

Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]

This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]

In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app. Ex-Meta [...]

In today's ExchangeWire news digest: German media giant Axel Springer shifts its focus to digital and the US; the EU Commission centres its antitrust probe into Apple on app restrictions; and YouTube has been accused of collecting data on children [...]

As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

In today's ExchangeWire news digest: major Japanese companies to collaborate on Web3 infrastructure; EU chief Breton denies favouring telcos over Big Tech; and the Canadian government becomes the latest to ban staff from using the TikTok app. Fujitsu, Mitsubishi to collaborate [...]