Kevel's James Avery on the Unbundling of Retail Media Technology
In this episode of TraderTalk TV, James Avery, founder and CEO of Kevel, joins Ciarán O'Kane at the whiteboard to discuss the unbundling of retail media technology, and how the future of commerce media might evolve. During the session, Avery outlines: What [...]
Google Linked to PwC Tax Scandal; Quebecor Pulls Ads from Facebook, Instagram
On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [...]
Game On: The Power of In-Game Advertising for Brands and App Developers
Mobile gaming has become a major source of entertainment for millions of people worldwide, and brands are beginning to recognise the benefits of in-game advertising. But how exactly does it compare to traditional advertising, and what unique advantages does it [...]
Is Apple's Vision Pro the Catalyst for a New Era in Digital Marketing?
Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this just another fleeting trend in the [...]
How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods' Lucy Gausden
In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [...]
Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads
In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]
Japan Considers Mild AI Regulations; Goldman Sachs Looks to Exit Apple Partnership
In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation Japan is reportedly [...]
MediaMath files for bankruptcy protection; Snapchat+ Reaches 4 Million Paying Subs
In today's ExchangeWire news digest: long-standing DSP files for bankruptcy; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers. MediaMath files for bankruptcy protection One of ad tech's longest standing DSPs, [...]
How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments
In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]
Harnessing the Power of UGC and Programmatic DOOH
Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [...]
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