×

  • Captivate or Perish: Demystifying Attention in the Digital Era

    Event Videos

    Captivate or Perish: Demystifying Attention in the Digital Era

    In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Amid the rapid change the industry has recently experienced (and is continuing to navigate), attention has risen up [...]

  • Could Contextual be the Future of Digital Advertising?

    Event Videos

    Could Contextual be the Future of Digital Advertising?

    On day one of ATS London 2023, an expert panel discussed how contextual advertising is evolving amidst the shift to privacy and the recent surge in AI and machine learning. As the deprecation of third-party cookies draws near and more stringent [...]

  • TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech

    News

    In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]

  • How Will We Take Back Control of Data?

    Event Videos

    How Will We Take Back Control of Data?

    First-party data is a brand’s most valuable asset. Yet challenges persist around how it is collected and used, notably a lack of trust among consumers alongside a greater expectation for more personalised experiences. How can advertisers take back control of [...]

  • ATS London 2023: A Closer Look At Some Standout Moments

    News

    On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]

  • Benefits of Owned & Operated Portfolios in In-Game Advertising

    News

    Gaming

    In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers.  Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]

  • The Evolution of The Supply Chain

    Event Videos

    The Evolution of The Supply Chain

    In this fireside chat on day one of ATS London 2023, Lisa Kalyuzhny, RVP, advertiser solutions, EMEA at PubMatic was joined by Ed Fanning, global head of partnerships, advertising and retail technology at GroupM. Together, Kalyuzhny and Fanning discussed the [...]

  • Alibaba Restructure Sees Zhang Replaced as CEO; EU to Probe Adobe-Figma Deal

    News

    In today's ExchangeWire news digest: Daniel Zhang is to be replaced as CEO and chairman of Alibaba; Adobe's planned acquisition of Figma faces a probe from EU regulators; and Germany's Bild tabloid replaces staff with AI. Alibaba replaces Zhang as chairman [...]

  • The Attention Journey: Research-Backed Ways to Improve Attention and Outcomes

    Event Videos

    The Attention Journey: Research-Backed Ways to Improve Attention and Outcomes

    On day one of ATS London 2023, Curt Larson, chief product officer at Sharethrough, took to the stage to deliver a keynote speech about how advertisers can make their campaigns more effective. In this presentation, Larson outlines how to improve how [...]

  • Progressing Sustainability in Ad Tech: Interview with Curt Larson, Sharethrough

    News

    Sustainability Brain

    In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently being undertaken by the ad tech industry to lower carbon emissions. How can exchanges like Sharethrough have an impact on the [...]

Older Entries
Newer Entries