BuzzFeed Shuts Down News Department; UK to Introduce New Big Tech Regulator
In today's ExchangeWire news digest: BuzzFeed announces redundancies as it closes down its News division; the UK government is expected to announce legislation for a new big tech regulator; and PDD Holdings' Temu app enters several markets in Europe. BuzzFeed calls [...]
The Stack: Cautious Optimism in IPA Bellwether Q1 23, Google to Integrate AI into Ad Campaigns
This week: the latest IPA Bellwether report shows modest growth for marketing budgets, Google announces plans to use generative AI in its ad campaigns... The IPA Bellwether Report for Q1 23 hit the headlines this week. The mood remains cautious, but [...]
The Importance of Attention
In association with Unruly. In this exclusive Q&A, Kiran Uppal, VP projects and insights at Unruly, breaks down the genuine importance of the industry’s latest buzzword “attention measurement,” particularly when it comes to creative optimisation, and explains how under-utilised data – [...]
Jo Redfern on UK TV Subscriptions, Netflix Games, and Google’s FAST Play
On this week's episode of The MadTech Podcast, content strategist Jo Redfern, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the recovery of SVOD subscriptions in the UK, Google's move into the FAST space, [...]
IPA Bellwether Q1 2023: Strong Growth in Marketing Budgets
Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]
Google to Bolster Ad Campaigns with Generative AI; Changxin Memory Contemplates IPO
In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]
Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying
In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV. During the session, Goode outlines: What OpenRTB does and why the current 2.5 protocol doesn't quite [...]
Fox Settles with Dominion; Top Ad Execs Abandon Meta
In today's ExchangeWire news digest: Fox settles with Dominion to avoid a defamation lawsuit; Meta higher-ups leave the company in the midst of redundancies and cost-cutting measures; and Microsoft is reportedly developing its own chips for use on AI models. Fox [...]
The MadTech Sketch: Are NFTs the Future of Brand Loyalty?
The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers. Web3 has always struggled with real-world [...]
Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO
In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]
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