Twitter Limits SMS Authentication to Blue Subscribers; Meta Introduces Verified Service to Bolster Security
In today's ExchangeWire news digest: Twitter to limit SMS two-factor authentication to paying subscribers; Meta introduces 'Meta Verified' to enhance security measures across Facebook and Instagram; and Shein targets revenue of USD$60bn (~£49.8bn) by 2025. Twitter to charge for SMS two-factor [...]
The Stack: ChatGPT Success Sees AI Investments Soar; Digital Video to Overtake TV in US
This week: AI investments skyrocket thanks to ChatGPT, Epic Games accuses Google of anticompetitive behaviour… Generative AI continued to dominate the tech industry early this week. Investments in AI firms skyrocketed, prompting concerns that a “speculative bubble” may be brewing. Meanwhile, Google [...]
The Wires 2023: Entries Now Open
Your chance to be recognised as the best in the business is back - The Wires 2023 is now open for entries. The Wires recognises the very best use of digital media, marketing and commerce, with a focus on ad tech [...]
ExchangeWire on Microsoft-Activision, Criteo, and Yahoo’s Ad Business
On this episode of The MadTech Podcast, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and CSO Ciarán O'Kane to discuss the CMA's opposition to Microsoft's Activision purchase, Criteo looking for a buyer, and Yahoo restructuring [...]
Starcom’s Roxanna Larizadeh on Commerce Media Strategies
In the final exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Roxanna Larizadeh, commerce lead, Starcom, discusses commerce media strategies, and how these differ according to retailer type and verticals. In this session, Larizadeh details: Retail media campaigns and differences [...]
The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised
In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech. From AT&T to Singtel to Verizon, [...]
Social Commerce: Mobile's New Opportunity?
As the rise of smartphones has reshaped the ways in which consumers browse, shop, and interact with brands, it has paved the way for a new branch of e-commerce: social commerce. As the next step in the evolution of e-commerce, social [...]
Digital Video to Surpass Linear TV in US; EU Prepares to Probe Amazon-iRobot Deal
In today's ExchangeWire news digest: digital video content is set to overtake linear TV in the US; EU regulators prepare to investigate Amazon's purchase of Roomba-maker iRobot Corp.; and Reddit faces legal action from the founder of WallStreetBets. Netflix, YouTube to [...]
What the Pivot to Privacy has Meant for Mobile
If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]
Warner Bros. Developing Free SVOD Service; UK Plans to Regulate BNPL Market
In today's ExchangeWire news digest: Warner Bros. Discovery prepares a free, ad-supported streaming service; UK ministers announce plans to regulate BNPL schemes; and the EU launches a new initiative to protect tech start-ups from foreign buyouts. Warner Bros. to launch free [...]
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