Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO
In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]
Apple Advances into Finance with Savings Account; Samsung Floats Ditching Google for Bing
In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [...]
Sega Nears Purchase of "Angry Birds" Maker; Musk to Launch AI Start-Up
In today's ExchangeWire news digest: Sega Sammy Holdings is closing in on purchasing the studio behind "Angry Birds"; Elon Musk ventures into AI by developing an OpenAI rival; and e-commerce heavy hitters Alibaba and JD.com reshape their retail businesses against [...]
What the Streaming Wars Mean for Advertisers
The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]
The Stack: Twitter "No Longer Exists", Alibaba Launches ChatGPT Rival
This week: Twitter's merge to X Corp revealed, Alibaba enters the generative AI race... Despite the news that Twitter ‘no longer exists’ as a corporate entity, Elon Musk’s social media folly continued to make headlines; this week US broadcaster NPR ‘de-emphasised’ [...]
CAN’s Harriet Kingaby on Meta’s Ad Opt Out, TikTok Harm Concerns, and Publisher Data
On this week's episode of The MadTech Podcast, Harriet Kingaby, co-founder of the Conscious Advertising Network, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss Meta offering an ads opt out, TikTok being accused of harming young [...]
NPR to Leave Twitter After “State-Affiliated” Label; YouTube Pulls Plug on Shopping Channel During Testing
In today's ExchangeWire news digest: NPR announces it will leave Twitter after being labelled “state-affiliated media”; YouTube quietly abandons its shopping plaform; and Singaporean authorities turn to data from Singpass to help tackle and prevent fraud. NPR leaves Twitter over "inaccurate" [...]
Alkimi Exchange's Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising
"You wouldn't buy a house by looking through the letterbox." In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech can [...]
Why Modern Marketers Should Embrace Connected TV in 2023
In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV. Connected TV (CTV) refers to a device that connects to or is embedded in a [...]
Sports Streaming Part 2: Future All-Stars?
As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]
Popular Tradertalks
Latest Posts
-
2025 Predictions: Open Web -
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds -
TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard -
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight -
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024
Follow ExchangeWire