PressBox Articles
Equativ Unveils Maestro by Equativ
Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access [...]
Sustainability Consultant Christina Wu Joins Impact Plus as International Customer Success Manager
Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads, today (January 22nd, 2025) announced that sustainability consultant Christina Wu has joined the company as its new international customer [...]
Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies
Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of case studies showcasing the powerful connection between attention metrics and advertising outcomes. Featuring 52 case studies across 18 industries, validated by [...]
Massi Mekla Joins xpln.ai as Country Manager France
XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as country manager, France, reporting to CEO Fabien Magalon. Leading the sales and customer services teams, Massi will be tasked with [...]
Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year
Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the ‘Charm [...]
Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...]
Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth
Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s modular retail media platform, which powers revenue growth for leading retail media [...]
Clinch Appoints Roy Balle as New Chief Financial Officer
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his role, Balle will oversee Clinch's global capital structure, financial strategy, planning, and risk management, [...]
MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights
Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...]
Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension
Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]
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