PressBox Articles

• PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

• Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

  2 years ago News

  

  Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]

• Brightbid Release White Paper on Search Wars

  2 years ago News

  

  BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI revolution in the world of paid search and the opportunities this presents for advertisers.  The world of search experienced a seismic [...]

• DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments to Maximise Campaign Performance

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]

• Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online

  2 years ago News

  

  While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to [...]

• Connatix Launches Suite of Content Creation Tools for Publishers

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (May 4th, 2023) announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video [...]

• Lumen Announces Partnership with IAS, Becomes First Attention Product to be Assessed by PwC

  2 years ago News

  

  Lumen Research, the leading global attention technology company, has been named an official partner of Integral Ad Science, the global leader in digital media quality. By integrating Lumen’s eye-tracking technology and predictive attention datasets into the IAS Attention Model, this [...]

• Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero & Partnering with Cedara

  2 years ago News

  

  Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]

• Channel Factory is THE Media Wastage Solution

  2 years ago News

  

  The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement.  PwC’s testing found Channel Factory’s [...]

• Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration with Microsoft Advertising & Scope3

  2 years ago News

  

  Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]