PressBox Articles

• Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision

  2 years ago News

  

  Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]

• Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain

  2 years ago News

  Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]

• LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner. Working with third parties [...]

• IAS Enhances YouTube Brand Safety & Suitability Measurement Offering

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.  Powered by cutting-edge, machine learning technology, IAS measurement [...]

• Renowned Reinforcement at Swiss Ad Tech Company goTom to Support International Expansion

  2 years ago News

  The Swiss technology provider goTom is expanding the team in order to support its internationalisation efforts. Manuel Koubek and Ronald Wassenaar are joining the company, while Britta Heitkamp has already joined the account management team in March. goTom, founded in 2015 [...]

• Onetag Expands UK Sales Operations with New Hires

  2 years ago News

  

  Onetag, the leading non-traditional SSP, today (May 2nd, 2023) makes two new hires as the company looks to expand its UK sales operations. Silke Zetzsche joins as director of sales, demand and Umar Nadat as sales director, supply. Silke Zetzsche, Director [...]

• IMPACT+ Launches in the UK with Azerion Partnership to Tackle Carbon Emissions in Online Advertising

  2 years ago News

  

  IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]

• Making Science Launches Trust Generative AI Built on Google Cloud Platform & OpenAI

  2 years ago News

  

  Making Science, a digital acceleration company has launched Trust Generative AI, a generative artificial intelligence platform that integrates with OpenAI and Stable Diffusion to provide secure AI generative content validation and optimisation. The platform solves two main challenges facing users [...]

• MediaMath Announces Two New VP Business Development Hires in EMEA

  2 years ago News

  

  MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [...]

• Lumen Releases Report from PwC on the ROI of Attention Technology

  2 years ago News

  

  Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted [...]