PressBox Articles

• Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

  2 years ago News

  

  Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns.  Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]

• Soundcloud Renews Exclusive Agreement with AdsWizz in 14 European Markets

  2 years ago News

  

  SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden.  Through 2024, [...]

• Newsroom AI launches DSP for Creative Excellence

  2 years ago News

  

  Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]

• Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey

  2 years ago News

  

  Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion.   The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]

• Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics

  2 years ago News

  

  Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]

• IAS -  "Why the future of marketing must be inclusive"

  2 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

• Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women

  2 years ago News

  

  In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]

• Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer

  2 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]

• fifty-five Research RevealsChatGPT Wrong on More Than Half of Google Analytics 4 FAQs

  2 years ago News

  

  Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of work. However, new research from martech consultancy fifty-five reveals that the bot is a [...]

• Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform

  2 years ago News

  

  Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]