PressBox Articles

• Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business

  2 years ago News

  

  Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business. Merkle’s appointment to handle the data and technology transformation brief [...]

• Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network

  2 years ago News

  

  Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.  As Numbat rolls [...]

• IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]

• EX.CO Expands Video Tech Platform to Support AI-Driven Recommendations & Premium Video Libraries for Publishers

  2 years ago News

  

  EX.CO - The Experience Company, the world’s leading publisher-first video technology platform empowering publishers to own their video content and monetisation strategies, today (March 28th, 2023) announced the launch of AI-driven recommendations and premium video libraries for publishers.  The technology leverages [...]

• Evorra Partners with Crimtan to Power Next-Generation Compliant Addressable Audience Targeting

  2 years ago News

  

  Evorra, the simplest to use next-generation SaaS audience platform for brands and agencies, has partnered with Crimtan, the global programmatic data solutions company, to spearhead the use of compliant and addressable audience building and activation for Crimtan’s brands in the [...]

• Taboola Named One of Campaign’s Top 100 Best Places to Work for 2023

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, announced it has been named among the Best Places to Work within Campaign’s top 100 list across the advertising and marketing industry. Earning a place on this year’s prestigious [...]

• Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023

  2 years ago News

  

  New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [...]

• PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions  

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]

• Blis Announces Groundbreaking New Partnership with Vodafone Business

  2 years ago News

  

  Blis is the audience-first platform that doesn't rely on personal data. Blis Audience Explorer is now even more robust, thanks to the anonymised and aggregated data and cutting-edge algorithms from Vodafone. As part of the partnership, Vodafone can assist Blis [...]

• Yieldbird is Now Entering the UK Market

  2 years ago News

  

  We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]