PressBox Articles

• DoubleVerify Appoints Laetitia Zinetti as Regional Vice President for Southern Europe

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the appointment of Laetitia Zinetti as regional vice president for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region. With [...]

• Edinburgh Airport Launches Programmatic DOOH with JCDecaux UK

  2 years ago News

  

  JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]

• Hubvisor & Media.Figaro Partner to Launch DIRECT DEAL

  2 years ago News

  

  Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility.  Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]

• Industry Heavyweight Pierre Naggar Joins MINT as Director of Sales to Lead UK Expansion

  2 years ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software as a service, announced the appointment of Pierre Naggar as director of sales for the UK. In this new role, Naggar will take the lead on spearheading the company’s growth [...]

• Lotame Names Eli Heath as New Head of Identity & Strengthens Leadership Team with Promotions

  2 years ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today (March 8th, 2023) announced that it has strengthened its executive team, hiring Eli Heath as head of identity and elevating three team members to [...]

• DoubleVerify Launches DV Campaign Automator for Google Campaign Manager 360

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

• Adelaide Partners With Magnite, PubMatic & Other SSPs to Launch the Industry’s First High Attention Marketplaces Worldwide

  2 years ago News

  

  Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]

• Mint Cresce Ancora Con Numeri Da Record & Conferma Lo Stesso Trend Anche Per Il 2023

  2 years ago News

  

  MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]

• Connatix Names Mike Caprio SVP & GM of Americas

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, announced the appointment of Mike Caprio as SVP and GM of the Americas. In this role, Caprio will be responsible for driving the adoption of Connatix’s innovative video technology [...]

• Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day

  2 years ago News

  

  Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]