PressBox Articles

• Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues 

  2 years ago News

  

  Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]

• Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 

  2 years ago News

  

  Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in order to create [...]

• Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

  2 years ago News

  

  Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

• Captify to Track Environmental Impact of Online Ads Following Global Partnership with Good-Loop

  2 years ago News

  

  Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]

• InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

  2 years ago News

  

  InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new chief technology officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience [...]

• goTom & SpringServe Collaborate to Make CTV & OTT Video Campaigns More Efficient

  2 years ago News

  

  goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [...]

• AdPlayer.Pro Video Advertising Technology Provider Reports Q1 2023 Results

  2 years ago News

  

  AdPlayer.Pro, a global provider of innovative online video ad tech solutions has reported the company’s Q1 2023 results. According to the announcement, in Q1 2023 the AdPlayer.Pro team turned its key focus onto the upgrade of the functional capabilities in its [...]

• El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro informa los resultados del primer trimestre de 2023

  2 years ago News

  

  AdPlayer.Pro, un proveedor global de soluciones innovadoras de tecnología de publicidad en vídeo en línea, ha informado los resultados del primer trimestre de 2023 de la compañía. Según el anuncio, en el primer trimestre de 2023, el equipo de AdPlayer.Pro centró [...]

• IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe. The Commitment demonstrates the need [...]

• Bidstack Revs Up In-Game Advertising with Leading Mobile Racing Studios

  2 years ago News

  

  Bidstack, the technology company pioneering intrinsic in-game advertising, celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.  Bidstack's technology [...]