PressBox Articles

• AI Paid Search Experts, Brightbid Joins Forces With Nasdaq Listed Group Speqta

  2 years ago News

  

  BrightBid, the AI-driven paid search advertising company with a strong presence in the UK, Sweden, Norway, and Denmark has joined forces with Speqta, a holding group listed on Nasdaq First North Premier Growth Market, in a share deal currently worth [...]

• VIOOH Launches New Real-Time Platform Alongside Suite of Premium Features

  2 years ago News

  

  Today, (June 7th, 2023) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic [...]

• ArcSpan Launches Next-Gen DMP for First-Party Publisher Monetisation

  2 years ago News

  

  ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]

• Amplified Intelligence Launches Attention-Adjusted® Reach Curves to Elevate Reach-Based Planning

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]

• MediaMath Partners with Confiant to Ensure Ad Quality & Security

  2 years ago News

  

  One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of consumers, MediaMath, a leading demand-side platform (DSP), has selected [...]

• Vistar Media Announces New Partnership with Adsquare to Drive Innovation in Programmatic OOH

  2 years ago News

  

  Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare, a renowned Location Intelligence Platform. This partnership provides Vistar’s clients with advanced audience targeting capabilities to further enhance sophisticated programmatic [...]

• InMobi Survey Reveals - Customer Loyalty Rises for National Brand & Private Label

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its Q1 2023 survey on the evolving consumer preferences and trends within the consumer-packaged goods (CPG) industry and found that health [...]

• Scibids AI Generates $2.5m (£2.1m) in Media Efficiencies for PokerStars

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]

• Yahoo Expands Industry-Leading Talent-Building Programme to Singapore

  2 years ago News

  

  Yahoo’s industry-leading talent-building programme Yahoo Academy is now open for nominations, with 40 chosen participants set to get a masterclass in future-proofing their careers from world-renowned creative strategists Rosie and Faris Yakob of Genius Steals. Held in Australia for the [...]

• DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [...]