PressBox Articles

• IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2023 in Madrid today (May 23rd, 2023), that digital advertising spend in Europe increased by 9.8% in 2022 to achieve [...]

• PubMatic & Havas Media Help Brands Exceed Viewability Target in Cookieless Environments  

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [...]

• Smile Wanted Marketplace Signs with IAS for Brandsafety

  2 years ago News

  

  In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS.  IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter".  The "SW Filter" is founded on 3 technological fundamentals: [...]

• ShowHeroes Introduces New Video Format for Connected TV: Voice Command Branded Player

  2 years ago News

  

  ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues its development of engaging ad formats in the connected TV environment with the launch of Voice Command Branded Player. Delivered exclusively on the big screen, CTV, a Voice [...]

• InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

  2 years ago News

  

  InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [...]

• BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

  2 years ago News

  

  Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

• Integral Ad Science Earns Industry’s First MRC Accreditation for CTV Viewable Impressions

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).  Accreditation includes measurement of video-tracked ads, [...]

• IAB Europe Releases Guide to Attention in Digital Marketing

  2 years ago News

  

  Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is becoming increasingly difficult. To address this challenge, today (May 18th, 2023) IAB Europe, the European-level association for the digital marketing [...]

• PRISA Media adopts LiveRamp's Authenticated Traffic Solution (ATS)

  2 years ago News

  

  PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS). ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, [...]

• DoubleVerify Report: CTV Bot Fraud Surges by 69%

  2 years ago News

  

  DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report [...]